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Social Marketing Campaign

Category:

Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to change their social behaviors and to benefit society.

Creating a winning strategy is to establish your objectives and goals. We help to set S.M.A.R.T. that include:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Track meaningful metrics

You may want to track different goals for different channels. Make sure to align your social media goals with the overall marketing strategy. This will make it easier for you to show the value of work. Let’s dive in.

  • Brand Awareness
  • Audience Growth Rate
  • Post Reach
  • Potential Reach
  • Social Share of Voice (SSoV)
  • Applause Rate
  • Average Engagement Rate
  • Amplification Rate
  • Virality Rate
  • Conversion rate
  • Click-Through Rate (CTR)
  • Bounce Rate
  • Cost-Per-Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Social Media Conversion Rate
  • Conversation Rate
  • Customer Testimonials
  • Customer Satisfaction (CSat) Score
  • Net Promoter Score (NPS)

Social Network Management

Managing social accounts seems to be very easy, although, to manage it properly is complex analytical work with the usage of several tools to support your activities. We help you with creating audience personas, gather real-world data that includes demographics data, and teach you to understand who are the people who connect your social network profiles. We set up a new account for you, or help optimize the existing one.

  • Create a Facebook business page
  • Create an Instagram business account
  • Create a Twitter business account
  • Create a Snapchat account
  • Create a LinkedIn Company Page
  • Create a Pinterest business account
  • Create a YouTube channel
  • Create a WeChat business account

 

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